Two Misericordia University students majoring in communications recently were part of creative marketing teams that placed first and second in the American Advertising Federation of Northeastern Pennsylvania's 2016 "Cropped'' competition.
Misericordia University student Christa Porasky of Falls collaborated with teammates Helen Lavelle of Lavelle Strategy Group and Joey Zarcone of Posture Interactive to write a slogan, design a logo, and create and execute a print advertising campaign for a regional nonprofit. Porasky is the daughter of Greg and Cindy Porasky.
The winning entry was designed for the Employment Opportunity & Training Center of Northeastern Pennsylvania (EOTC). Called "Connect, Serve! Moving Today's Families Forward," the overall campaign utilized other catch phrases, including "How To Strengthen Our Community. Together., "How To Lift Her Up. Together.,'' and more.
Porasky and her teammates competed against three other teams in a live advertising competition format in the style of the Food Network's "Chopped.'' The competition featured three, timed rounds at AAF's office @ the THINK Center in Wilkes-Barre.
Misericordia University student Erin Dougherty of Dallas teamed up with William Childs of AAF Lehigh Valley and Trifecta Technologies, Inc., and Donna Shrader of Ideaworks Marketing to earn second place in the fast-paced competition. Dougherty, the multimedia editor of The Highlander student newspaper, is the daughter of Tom and Lynn Dougherty.
The winning creatives will present real-life versions of the logo, taglines and plans for executing their campaign at the annual AAF Holiday Party in December.
For more information about the Department of Mass Communications and Design at Misericordia University, please call (570) 674-6400 or log on to www.misericordia.edu/communications.
Caption:
Misericordia University communications students Christa Porasky, Falls, Pa., right, and Erin Dougherty, Dallas, Pa., left, pose with Rachel Urbanowicz, M.S., assistant professor, Department of Mass Communications and Design, after being members of the creative marketing teams that earned first and second place in the American Advertising Federation of Northeastern Pennsylvania's 2016 "Cropped'' competition.
